FOR IMMEDIATE RELEASE
March 10 , 2008
Home Builders Association Gets Updated Look
West Chester, PA- The Home Builders Association of Chester and Delaware Counties (HBA) recently unveiled its new logo, website, and tagline, “Building Better Communities Together”, as part an initiative to improve communication with its members, elected officials, and consumers.
“While we are truly excited by the updated design and graphics of our site, we really want to reinforce the meaning of our tagline,” stated Michael McGee, Executive Vice President of the HBA. “Not only does it signify the solidarity of our members working together to provide housing, it also underscores our belief that we can accomplish good and effective housing policies by working cooperatively with elected officials and concerned citizens.”
Beginning one year ago the HBA entered the re-branding process with the development of a unique value proposition and tagline, followed by the redesign of the HBA logo and website. These initiatives kick started the branding campaign leading to the publication of the new logo and launching of a revamped website in January.
The new website was updated to be more user friendly and give members access to important resources offered by the HBA. Users can visit www.builderpa.com- download membership applications, register for events and access timely, industry relevant news.
In an effort to appeal to consumers, the website has a consumer resource center, offering helpful information about the housing market, tips for buying a home, choosing the right home builder and much more.
President David D’Agostino notes, “The website is the communication hub to our members and the general public. We will continually enhance its content, with the end goal of developing a site that is recognized as the source for new residential construction information within Chester and Delaware Counties.”
The Home Builders Association of Chester and Delaware Counties (HBA) is a professional trade organization comprised of more than 450 companies involved in every aspect of the new home construction process. The HBA advocates for public policy initiatives and sustainable building techniques that balance the need for strong economic growth and environmental protection. The HBA dedicated to providing and protecting the American dream of home ownership for current and future generations.
CONTACT:
Kira Barbieri
kirab@builderpa.com
(610) 692-7733
